Consumers seem somehow unable or unwilling to protect themselves. But our research reveals an interesting knock-on effect from this: consumers welcome organizations who take the security initiative – and actively move their business to them.

Good security is good for business

This situation is a huge opportunity for organizations to make security a differentiator. Our research reveals that consumers value companies they perceive as more secure, with 64% saying they would recommend a large organization that they think makes a big effort to keep their data secure. A business with clearly visible cybersecurity will reassure consumers and create confidence in its digital products and services, carving itself a competitive advantage.

Why taking the cybersecurity initiative can win you business

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