Nvidia, the graphics chip company that wants to buy ARM, made a unusual announcement last week.

The company is about to launch its latest GeForce GPU (graphics processing unit) chip, the RTX 3060, and wants its users know that the chip is “tailored to meet the needs of gamers and those who create digital experiences.”

Nvidia says:

Our GeForce RTX GPUs introduce cutting-edge technologies — such as RTX real-time ray-tracing, DLSS AI-accelerated image upscaling technology, Reflex super-fast response rendering for the best system latency, and many more.

Ray-tracing is an algorithm used in generating synthetic images that are almost unbelievably realistic, correctly modelling complex optical interactions such as reflection, transparency and refraction, but this sort of realism comes at huge computational cost.

You can therefore see why gamers and digital artists might be very keen to get their hands on the latest special-purpose hardware that can speed up the creation of images rendered in this way.

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