Jan 28 2025

Deepfake Engineering: A New Concern for the C-Suite

Category: Deepfakesdisc7 @ 9:00 am

The article highlights the rising threat of deepfake technology as a growing concern for organizations and their leadership teams. Deepfake engineering uses AI to create highly realistic audio and video manipulations, which can be exploited for fraud, espionage, or reputational damage. These attacks target businesses through impersonation of executives, manipulation of video calls, and deceptive communications to mislead stakeholders or extract sensitive information.

The piece emphasizes the need for organizations to strengthen their defenses by implementing deepfake detection technologies, training employees to recognize manipulated content, and establishing policies to verify the authenticity of communications. As deepfake technology advances, it becomes a critical challenge for the C-suite to address proactively as part of their broader cybersecurity strategy.

Role-based social engineering training is the gold standard today, but it’s not foolproof. An even better approach would incorporate a personality assessment. Those who rank high in agreeableness and extroversion might require a different flavor of training to ensure that they don’t fall victim to the types of attacks that persuade others to want to help. Those that rank very high in obedience, for example, might need specific insights into how to avoid the appeal to authority attack, where someone pretends to be a VIP (made much easier with deepfake technology) to obtain information from their target.

For further details, access the article here

Deepfake Defense: Protecting Your Business from AI Fraud and Misinformation

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Tags: Deefake Engineering, Deepfake Defense

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